PWC Chiropractic is where it all started. Dr. Tony Ebel built PWC as his brick-and-mortar pediatric and family practice in Crystal Lake, IL. What he learned inside those four walls, he founded The Pediatric Experience (PX), the training and mentorship movement now serving 800+ chiropractors worldwide. PWC is the flagship proof of concept: every clinical framework and care model PX teaches was built and battle-tested here first. So when ChiroHD came into the picture, Ebel handed the reins to his trusted team at PWC.
A Practice Built Around People
PWC Chiropractic has spent 16 years serving children and families navigating what they call "the perfect storm." As the original neurologically-focused pediatric, prenatal, and family practice behind the PX model, PWC has always held itself to an exceptionally high standard of care — and finding technology that could match that standard is what makes delivering it at scale sustainable.
The mission is personal for everyone on the team. Sarah Parman, Patient Scheduling Lead and Billing Support, has been a patient for nine years and an employee for five. She has watched Chiropractic care support her own son through life with autism and ADHD. Walking into PWC feels different; moms share wins at the front desk and the community area is warm and full of life. Families call it a breath of fresh air because it is a place that believes them, supports them, and shows up for them every visit.
The Challenge: Fighting the System
Before ChiroHD, PWC ran on ChiroTouch, and the system exhausted their team. Scheduling a family for three visits or moving an appointment to the next day took 15 to 20 minutes. The front desk spent more time battling software than connecting with the families in the building. Toward the end, the system started crashing mid-workflow without warning.
End-of-night reporting meant manually counting every adjustment type by hand and entering it into a spreadsheet. Every single night.
"We would spend so much of our time fighting the system — scheduling took forever. Even just to move a family from one day to the next, it would seriously take us 15 to 20 minutes. It just was so slow."
— Sarah ParmanThe Solution: From Setup to Seamless
When PWC made the switch, ChiroHD didn't just hand them a login. Members of the ChiroHD team flew out to the clinic, walked through their existing setup, and built the new system around how they actually operate. They focused on keeping what worked and pivoting away from what didn't.
Within the first week, the team had found most of their flow. Four weeks in, the system is 90% optimized and still improving.
"To sit down with Kathryn and have her walk us through a new patient appointment and how it all flowed — and how much time we were going to be saving — we were so excited. We hadn't even gotten the system yet and we're like, what? We're going to have all this time to do other things."
— Sarah Parman