Joseph Clarino, DC, has spent 27 years building one of the most respected practices in the AlignLife franchise. As a part owner of the network, every software decision he makes ripples across locations. When ChiroHD came up as an option, he was skeptical. What happened next spoke for itself.
A Practice Built to Scale
Dr. Clarino has been building a community staple in Sugar Hill for 27 years. What started as a family practice in 1999 with his wife has grown into a high-volume clinic seeing roughly 300 pediatric visits per week, with four doctors on staff and a full suite of services including functional medicine, soft wave therapy, and decompression. At the intersection of clinical excellence and business leadership, every decision he makes carries weight well beyond his four walls.
The Challenge: The Multi-Location Franchise Standard
When AlignLife began evaluating new software, the options were plentiful and the stakes were high. The platform needed to be simple enough for the front desk, powerful enough for the doctors, and built to support the full scope of what AlignLife practices offer. That meant chiropractic, functional medicine, nutrition, and ancillary services across multiple locations. It also needed to give franchise ownership a real-time view into performance across every clinic.
"I've been with four softwares now over 27 years. A lot of times they'll build stuff on top of a crappy foundation. So what happens? You just get more stuff. It doesn't mean that it's proficient."
— Joseph Clarino, DCThe Solution: Technology as Leverage
Dr. Clarino keeps his business philosophy simple: every practice runs on people, technology, or the smartest combination of both. ChiroHD fits that philosophy directly.
The macro system simplifies clinical documentation and bends to the way each doctor actually works. Modular case types support functional medicine and ancillary services. Automated workflows keep the front desk focused on patients instead of the screen.
"The ease of making a macro — we created a bunch of raw macros based on how we run and do things. There's little things I do and how I run things that were able to be tweaked and just really fit our style and what we do."
— Joseph Clarino, DC